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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
2. 
Cover image for Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
by 
Kleiman, Jessica.
Format: 
Books
Publication Date 
2011
Excerpt: 
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /
Available: Copies:
3. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
Available: Copies:
4. 
Cover image for Effective writing skills for public relations
Effective writing skills for public relations
by 
Foster, John, 1926-
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005000863.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2005000863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005000863-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
PR in practice series.
Available: Copies:
5. 
Cover image for How to set up & run a fashion label
How to set up & run a fashion label
by 
Meadows, Toby.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
you also need to know about business – from marketing and PR to manufacturing your collection, and
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6. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
Available: Copies: