Search Results for Product life cycle.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

Available: Copies:

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

-- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

Available: Copies:

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