Search Results for Psychology -- Research.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Sensory marketing, consumer psychology and the future of branding within the airline industry

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UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

-Ming Choi -- Luxury fashion branding: literature review, research trends, and research agenda / Tsan

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Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

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Switch : how to change things when change is hard

Heath, Chip.

Format:

Books

Publication Date

2010

Excerpt:

Change (Psychology)

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Visual communication : integrating media, art and science

Williams, Rick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-d.html

Format:

Books

Publication Date

2007 2006

Excerpt:

anthropology, sociology, psychology, literature, and education. The beautifully illustrated text explains

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Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

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The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Human information processing -- Research.

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