-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Communication in management.

Interior decoration firms -- United States -- Management.

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Business management for entrepreneurs / Nieuwenhuizen, C. (Cecile)

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Corporations -- Public relations.

Public relations : South African perspectives / Rensburg, Ronél S.