The one show : advertising's best print, design, radio and TV. Volume 26. Smith, Bob.

Cutting edge radio : how to create the world's best radio aids for brands in the 21st century /

One show : advertising's best print, design, radio and television. Vol. 28.

On community radio and African interest broadcasting: the case of Vukani Community Radio (VCR) -- 15

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

-- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct

; Radio ; Other Media and Genres. -- Part Three: The Toolbox. How to Be Creative ; How to Write a Headline

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and

The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema

Contents of DVD's: disc 1. TV & radio, mixed media advertising, communication design, intergrated

Contents of DVD's: disc 1. TV & radio advertising mixed media advertising communication design