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Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Willows, Stephen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Exploring the role and degree of relevance of the LSM model as guideline for segmenting the current

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Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Goddard, Roxy.

Format:

Manuscript

Publication Date

2014

Excerpt:

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand

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Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Managing Brand Growth -- Brand Relevance -- Communal Branding -- Part III: Brand Management Challenges

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Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

/ Bridgette Braig -- Using neuroscience to assess brands / Moran Cerf -- Measuring brand relevance and health

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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

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Critical ecologies : the Frankfurt School and contemporary environmental crises

Biro, Andrew, 1969-

Format:

Books

Publication Date

2011

Excerpt:

critical theory and environmental politics, Critical Ecologies underscores the continued relevance of the

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Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Highlighting the relevance of marketing intelligence and the power of the Internet in marketing

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A systematic theory of argumentation : the pragma-dialectical approach

Eemeren, F. H. van (Frans Hendrik), 1946-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/samples/cam041/2003046181.html
Table of contents http://catdir.loc.gov/catdir/toc/cam031/2003046181.html
Publisher description http://catdir.loc.gov/catdir/description/cam032/2003046181.html
Inhaltsverzeichnis http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3212760

Format:

Books

Publication Date

2004

Excerpt:

-- 4. Relevance -- 5. Analysis as reconstruction -- 6. Rules for a critical discussion -- 7. Fallacies.

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