Digital marketing channels and platforms -- Part Five Measurement and evaluation -- 19 Evaluation of

Interaction; 5.1 Introduction; 5.2 Being Social; 5.3 Face-to-Face Conversations5.4 Remote Conversations; 5.5

The basics of social research / Babbie, Earl R., author.

, including: International advertising Campaign evaluation The changing role of media planning in agencies, to

Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)

Introduction to social research : quantitative & qualitative approaches / Punch, Keith.

Fundamentals of social research methods : an African perspective / Bless, Claire.

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)

Centre for AIDS Development, Research and Evaluation.