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Print
by 
Mahlangu, Thulani.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The role of humour in South African advertising in addressing potentially serious political
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by 
Nzimande, Nokwanda.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The evolution of social media : the effectiveness, role and value of social media platforms in the
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3. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
. Distinctive features of the eleventh edition include: A greater emphasis on uncertainty-including the role of
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4. 
Cover image for Routledge handbook of African media and communication studies
by 
Mano, Winston HerausgeberIn. (DE-588)1184307946 (DE-627)1663465029
Format: 
Books
Publication Date 
2021
Excerpt: 
Zimbabwe -- 13 "Arab Spring" or Arab Winter: social media and the 21st-century slave trade in Libya -- 14
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5. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
, including: International advertising Campaign evaluation The changing role of media planning in agencies, to
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6. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Effectiveness -- PART 4 SALES PROMOTION MANAGEMENT. 18 Sales Promotion Overview and the Role of Trade Promotion
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by 
Ambrose, Gavin.
Format: 
Books
Publication Date 
2009
Excerpt: 
, copyright issues and web design, as well as the broader implications of graphic design, including social
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