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1. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, Machine Learning and Artificial Intelligence. Including new international case studies and up
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4. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2007
Excerpt: 
Strategic planning -- Case studies.
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5. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States -- Case studies.
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6. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
players. In Customers Rule! they offer case studies that reveal the inside story of successful operations
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7. 
Cover image for Thinking strategically : the competitive edge in business, politics, and everyday life
by 
Dixit, Avinash K.
Inhaltsverzeichnis Thinking strategically
Format: 
Books
Publication Date 
1991
Excerpt: 
Ten tales of strategy -- Anticipating your rival's response -- Seeing through your rival's strategy
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