Cover image for Ad worlds : brands, media, audiences
Title:
Ad worlds : brands, media, audiences
Author:
Myers, Greg, 1954-
ISBN:
9780340700068

9780340700075
Personal Author:
Publication Information:
London ; New York : Arnold, 1999.
Physical Description:
xiii, 246 pages : illustrations ; 24 cm
Contents:
Brands. What do ads do? keywords: Advertisement, Culture. Products, brands, and signs. keywords: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address. Globalization in advertising. keywords: Agencies, Globalization -- Media. The media mix. keywords: Medium, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times. keywords: Genre. Advertising, interaction, and the World Wide Web. keywords: Interaction, World Wide Web -- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink driving. keywords: Audience, Reflexivity.
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