3 Results Found
000IIE
1.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
. Objectives and budgeting for integrated marketing communications programs. 7. Establishing objectives and
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing
3.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
1998
Excerpt:
communications programs -- pt. 5. Developing the integrated marketing communications program -- pt. 6. Monitoring