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1.

Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Aspects psychologiques.

Available: Copies:

2.

Cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Aspects psychologiques.

Available: Copies:

3.

Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

Format:

Books

Publication Date

2006

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

4.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Produits de marque -- Aspect psychologique.

Available: Copies:

5.

Cover image for The media and body image : if looks could kill

The media and body image : if looks could kill

by

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

Médias -- Aspect psychologique.

Available: Copies:

6.

Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

7.

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consommateurs -- Comportement -- Aspect psychologique.

Available: Copies:

8.

Cover image for Beyond disruption : changing the rules in the marketplace

Beyond disruption : changing the rules in the marketplace

by

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Aspects psychologiques.

Available: Copies:

9.

Cover image for Handbook of children and the media

Handbook of children and the media

by

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

Jeux vidéo -- Aspect psychologique.

Available: Copies:

10.

Cover image for Representation : cultural representations and signifying practices

Representation : cultural representations and signifying practices

by

Hall, Stuart, 1932-2014.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html

Format:

Books

Publication Date

1997

Excerpt:

Culture -- Aspect psychologique.

Available: Copies:

11.

Cover image for Visual persuasion : the role of images in advertising

Visual persuasion : the role of images in advertising

by

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

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Author

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

Grant, John, 1964-

(1)

Gunter, Barrie.

(1)

Hall, Stuart, 1932-2014.

(1)

Messaris, Paul.

(1)

Millward Brown (Firm)

(1)

Open University.

(1)

Rapaille, Clotaire.

(1)

Sachs, Jonah, author.

(1)

Singer, Dorothy G.

(1)

Singer, Jerome L.

(1)

Wykes, Maggie, 1951-

(1)

Zaltman, Gerald.

(1)

Format

(11)

Material Type

Language

(11)

Shelf Location

Publication Date

(2)

(1)

Subject

Aspects psychologiques.

(4)

(4)

Advertising -- Psychological aspects.

(2)

Advertising as Topic.

(2)

Communication visuelle.

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior.

(2)

Consumers -- Psychology.

(2)

(2)

(2)

Médias et culture.

(2)

Psychologische aspecten.

(2)

Publicité -- Aspect psychologique.

(2)

Représentations sociales.

(2)

Social perception.

(2)

Verbraucherverhalten.

(2)

Werbepsychologie.

(2)

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Research.

(1)

Advertising photography -- Social aspects.

(1)

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Anecdotes as Topic.

(1)

Art publicitaire.

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung.

(1)

Beeldcommunicatie.

(1)

(1)

Besluitvorming.

(1)

(1)

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Branding (Marketing)

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Caractéristiques nationales.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

(1)

Cognition and culture.

(1)

Cognition et culture.

(1)

(1)

Commercial art -- Social aspects.

(1)

Commercial art.

(1)

Communicatiemiddelen.

(1)

Communication en marketing.

(1)

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Psychologie.

(1)

(1)

Consumentengedrag.

(1)

(1)

Creative thinking.

(1)

(1)

(1)

Culture -- Aspect psychologique.

(1)

Culture -- Aspect sociologique.

(1)

Culture populaire.

(1)

(1)

Decision making.

(1)

Economics -- Psychological aspects.

(1)

(1)

Entreprises -- Réorganisation.

(1)

Entscheidungsfindung.

(1)

(1)

Etudes de marché.

(1)

(1)

Human information processing -- Research.

(1)

Identité sexuelle -- Anthropologie.

(1)

Image du corps.

(1)

Individual behaviour.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Jeux vidéo -- Aspect psychologique.

(1)

(1)

(1)

(1)

(1)

Kulturelle Identität.

(1)

Kulturelles System.

(1)

Kulturvergleich.

(1)

Langage et culture.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Social aspects.

(1)

(1)

Marques commerciales.

(1)

Mass media -- Influence.

(1)

Mass media -- Psychological aspects.

(1)

Mass media and children -- United States.

(1)

Mass media and children.

(1)

Mass media and culture.

(1)

(1)

(1)

(1)

Médias -- Aspect psychologique.

(1)

Médias et enfants -- États-Unis.

(1)

(1)

National characteristics.

(1)

Nationalcharakter.

(1)

(1)

Pensée créatrice.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

(1)

Psychology, Child.

(1)

Publicité - Aspect psychologique.

(1)

Publicité - Recherche.

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité -- Recherche.

(1)

(1)

(1)

Reclame-industrie.

(1)

Representatie (algemeen)

(1)

Representation (Philosophy)

(1)

Representation (filosofi)

(1)

Repräsentation.

(1)

Représentation (Philosophie)

(1)

Resonerande (psykologi)

(1)

(1)

Signification (Philosophie)

(1)

(1)

Social perception

(1)

Société de l'information.

(1)

Soziale Software.

(1)

Soziale Wahrnehmung.

(1)

Storytelling -- Psychological aspects.

(1)

Style de vie -- Aspect économique.

(1)

Technologies de l'information et de la communication.

(1)

Television and children -- United States.

(1)

Television and children.

(1)

(1)

Thought and thinking.

(1)

Télévision et enfants -- États-Unis.

(1)

(1)

(1)

Verhaltensmuster.

(1)

Video Games -- psychology.

(1)

Video games -- Psychological aspects.

(1)

Visual communication

(1)

Visual communication.

(1)

Visual sociology.

(1)

(1)

(1)

(1)

Wissensrepräsentation.

(1)

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