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1. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
around the globe to help show the wide range and diversity of brands and consumers today. These include
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2. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
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by 
Crabtree, Amy-Sue
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research -- South Africa
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by 
Orton, Lesley John
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Consumer Behaviour -- Research -- South Africa
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by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research
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7. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands
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8. 
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
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10. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
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