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1.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.

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2.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

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3.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

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4.

Cover image for The guru guide to marketing : a concise guide to the best ideas from today's top marketers

The guru guide to marketing : a concise guide to the best ideas from today's top marketers

by

Boyett, Joseph H.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html

Format:

Books

Publication Date

2003

Excerpt:

Need Is a Customer Relationship -- All You Need Is Customer Equity -- All You Need Is Buzz.

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