strategy: Creating value for target customers -- Products, services, and brands: Building customer value

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services

How customer service impacts brand loyalty in the Durban privately owned restaurant industry /

products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

, services and brands : building customer value -- New-product development and product life-cycle strategies

Customer services.

analysis -- Supply chain technology, managing information flows -- Demand management and customer services

Branded customer service : the new competitive edge / Barlow, Janelle, 1943-

positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy