The digital media handbook / Dewdney, Andrew, author.

and digital media / Dabner, David, author.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

and digital media. Dabner, David.

DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /

Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People