Visual communication : images with messages

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Title:

Author:

Lester, Paul Martin.

ISBN:

9781439082829

9781424069248

Personal Author:

Lester, Paul Martin.

Edition:

5th ed.

Publication Information:

Physical Description:

xiii, 434 pages, [4] pages of plates : illustrations (some color), maps (some color) ; 28 cm.

Series:

Wadsworth series in mass communication and journalism

Wadsworth series in mass communication and journalism.

Contents:

Visual communication -- Visual cues -- Visual theories -- Visual persuasion -- Visual stereotypes -- Visual analysis -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography -- Motion pictures -- Television -- Computers -- The web -- The more you know, the more you see.

Abstract:

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

Subject Term:

Visual communication.

Visuell kommunikation.

Fotojournalistik.

Communication visuelle.

Visual communication. (OCoLC)fst01167997

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html

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Summary

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES, 5E, shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. Packed with study and review tools, this communications textbook will not only clearly explain the theories you need to know, but also help you prepare for tests and succeed in class.