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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

Principles of marketing / Kotler, Philip, author.

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

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Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

Marketing 5.0 : technology for humanity / Kotler, Philip, author.

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Digital you : real personal branding in the virtual age

Arruda, William, 1961- author.

Format:

Books

Publication Date

2019

Excerpt:

Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

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Integrated marketing communication

Van Heerden, Neels, 1957-

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Format:

Books

Publication Date

2019

Excerpt:

Integrated marketing communication / Van Heerden, Neels, 1957-

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

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Format:

Books

Publication Date

2017

Excerpt:

Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

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Format:

Books

Publication Date

2015

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Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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10.

Augmented reality law, privacy, and ethics : law, society, and emerging AR technologies

Wassom, Brian D., author.

Format:

Books

Publication Date

2015

Excerpt:

-commerce -- 5. Intellectual property -- 6. Real property rights -- 7. Torts and personal injury -- 8. Criminal

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11.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Marketing communication : an integrated approach / Koekemoer, Ludi.

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12.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Principles of marketing / Kotler, Philip (Philip J.), 1931-

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