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1. 
Cover image for ADVERTISING AND INTEGRATED BRAND PROMOTION.
by 
SCHEINBAUM, ANGELINE CLOSE.
Format: 
Books
Publication Date 
2022
Excerpt: 
ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.
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3. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J
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4. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
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5. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
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by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
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7. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
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by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion -- South Africa.
Available: Copies:
9. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
Available: Copies:
11. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work
Available: Copies:
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