11 Results Found
00000000000IIE
1.
by
Creswell, John W., author.
Format:
Books
Publication Date
2018
Excerpt:
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
by
Belling, Cameron
Format:
Manuscript
Publication Date
2017
Excerpt:
The evolution of Old Spice in a new media environment / Belling, Cameron
3.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
4.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
5.
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
6.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
7.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
research and market information -- Product. Product planning and development -- Product mix strategies
8.
by
Daft, Richard L.
Format:
Books
Publication Date
2007
Excerpt:
examples and research alongside time-tested information. While organization studies and real world examples
9.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
10.
by
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:
Books
Publication Date
2001
Excerpt:
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
11.
by
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format:
Books
Publication Date
1999
Excerpt:
advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate