Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

Principles of strategic thinking : reading pack.

Brand strategy 3 : reading pack.

Context planning and channel innovation : reading pack

Introduction to creative development : reading pack.

Creative development : reading pack.

Principles of innovation : reading pack.

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand