Search Results for Brand purpose

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Brand activism from purpose to action

Sarkar, Christian, author.

Format:

Books

Publication Date

2020

Excerpt:

Brand activism from purpose to action / Sarkar, Christian, author.

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Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

strategically about your brand. Brand positioning : the foundation for building a strong brand / Alice M. Tybout

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The non-designer's design book : design and typographic principles for the visual novice

Williams, Robin, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

purpose ; How to get it ; What to avoid -- 4. Repetition : Basic purpose ; How to get it ; What to avoid

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

-- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity

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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

-- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction

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