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2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
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3. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Contemporary strategy analysis / Grant, Robert M., 1948- author.
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
5. 
Cover image for How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Business forecasting.
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6. 
Cover image for Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore
Available: Copies:
7. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
8. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
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9. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
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10. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7
Available: Copies:
11. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with
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12. 
Cover image for Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
to face. As a response to the increasing complexity of the business environment, this book deals with
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