Title:
The creative business guide to running a graphic design business
Author:
Foote, Cameron S.
ISBN:
9780393730777
Personal Author:
Edition:
1st ed.
Publication Information:
New York : Norton, c2001.
Physical Description:
416 p. : ill. ; 24 cm.
General Note:
Includes index.
Contents:
Organization. A Solid Foundation. Structure and Facilities. Outside Support Services -- Personnel. Organizing. Hiring. Motivating. Creative Direction. Dismissing -- Marketing. Positioning. Promoting. Selling -- Operations. Pricing Your Services. Working with Clients. Grow the Business? Financial Issues. Personal Issues -- Appendices -- Twenty-Five Management Standards -- Six Management Case Studies -- A Designer's Short Course in Marketing -- Samples and Forms.
Abstract:
This is the industry's first comprehensive manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.
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