Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Brand strategy 3 : reading pack.

Creative development : reading pack.

Principles of innovation : reading pack.

Introduction to creative development : reading pack.

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The effect of corporate rebranding : National Lotteries Commission perspective

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?