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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions /

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

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Digital marketing

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

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Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2022

Excerpt:

develop strategy recommendations. Increased emphasis on strategy making in digital markets-including the

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

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Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing

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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

Appau, Samuelson, editor.

Format:

Books

Publication Date

2021

Excerpt:

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /

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Design drawing

Ching, Francis D. K., 1943- author, illustrator.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

animation, video, and 3D models. Market description (Please include secondary markets) Students of

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Exposed : The Business of Photography

Van Steenderen, Deryck

Format:

Books

Publication Date

2018 1955

Excerpt:

So you want to be a rockster?-- Markets-- Intellectual Property-- Copyright for photographers in

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10.

Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Introduction -- Share of Hearts, Minds, And Markets -- Margins And Profits -- Product And Portfolio

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11.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

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12.

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

Sauer, Nicole.

Format:

Manuscript

Publication Date

2016

Excerpt:

identity) of small challenger brands in the jewellery industry, which could create barriers to market entry? /

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