IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
42 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
2. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
3. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. Barlow, DH
Available: Copies:
4. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products -- Management.
Available: Copies:
5. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Product management.
Available: Copies:
6. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
7. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
8. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
The design thinking playbook : mindful digital transformation of teams, products, services
Available: Copies:
9. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Product management.
Available: Copies:
10. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
11. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
12. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Small business management : launching and growing entrepreneurial ventures / Longenecker, Justin G
Available: Copies:
Limit Search Results
Access Level
Author
Cant, M. C. (Michael Colin), 1957- editor.
(4)
Aaker, David A.
(2)
Beverland, Michael, author.
(2)
Elliott, Richard H., author.
(2)
Kapferer, Jean-Noël.
(2)
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Subject
Brand name products -- Management.
(17)
Brand name products.
(10)
Branding (Marketing)
(9)
Product management.
(5)
Markenpolitik.
(4)
Item Available
Advanced Search Location