communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Sales promotion -- Textbooks.

"Sales handles - In Frank's distinctive graphic style, over 1500 hand drawings reinforce the

receipts cycle : sales, debtors, cash and cash at bank -- Payroll and personnel cycle -- The acquisition

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

have turned to face-to-face "experiences" are generating billions in sales, expanding customer reach

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and