Reputation management and brand equity in public high schools within the Gauteng province : an investigation

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Principles of strategic thinking : reading pack.

Brand strategy 3 : reading pack.

The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model