Architective : building construction standards for South Africa / Schmidt, Siegfriedt.

experimenting in markets -- Part III. Evaluating and acting on opportunities. Building business models

–beginning with a test-drive of the Tip Calculator app in Chapter 1, then building one new app in each of

and Alliance Building -- The Sociocultural Tradition -- Identity Management Theory -- Relational

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product