Title:
Strategic innovation management
Author:
Tidd, Joseph, 1960- author.
ISBN:
9781118457238
Personal Author:
Physical Description:
xviii, 417 pages ; 24 cm
Contents:
About the authors -- Preface -- How to use this book -- Foundations of managing innovation -- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities -- Leadership and organization of innovation -- Index.
Abstract:
Tidd and Bessant's 'Managing Innovation' was originally written for MBA and Masters in Management level courses and feedback from reviewers has indicated a growing need for a briefer, simplier version that would be appropriate for the growing number of undergraduate courses taken by non-business majors.
Added Author: