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1. 
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
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3. 
Cover image for The SAGE handbook of leadership
The SAGE handbook of leadership
by 
Bryman, Alan.
Format: 
Books
Publication Date 
2011
Excerpt: 
Leadership pervades every aspect of organizational and social life, and its study has never been
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