. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in

's accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

-- Principles -- Evaluating Communication Theory -- Theoretical Scope -- Appropriateness -- Heuristic Value

contribution to ROI, customer value and retention as prime strategies and marketing in developing countries