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Print
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
2. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
3. 
Cover image for Digital business : strategy, management & transformation
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-commerce -- Chapter 4: Digital Platforms, Pricing and Payment Models -- Chapter 5: AI, Big Data and Business
Available: Copies:
4. 
Cover image for Accounting information systems
by 
Richardson, Vernon J. VerfasserIn.
Format: 
Books
Publication Date 
2024
Excerpt: 
Accounting -- Data processing.
Available: Copies:
5. 
Cover image for Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
influencers, big data, AI and social media, the world of advertising looks very different from how it did a
Available: Copies:
6. 
Cover image for The essentials of finance and accounting for nonfinancial managers
by 
Fields, Edward (Financial consultant), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
statements, and annual reports; sift through conflicting data to find the most relevant figures; locate key
Available: Copies:
7. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
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