Business analytics : data analysis and decision making / Albright, S. Christian, author.

, situations that necessitate a comprehension of ethical decision-making. Accordingly, the format of this book

Decision making -- Statistical methods.

Marketing -- Decision making -- Handbooks, manuals, etc.

influence -- Managing conflict -- Decision making -- Leadership and followership -- Organisational change

managerial decision-making and instead foster an appreciation for the social and environmental ramifications

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

concepts -- Contemporary economics : elasticity, decision-making, and cost structures -- Mapping media

strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes

Decision making.

Marketing -- Decision making.

uncertainty and ethical risk to risk-based decision-making. »--