information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Microeconomics and behavior / Frank, Robert H., author.

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

-- Investment, time, and capital markets -- Information, market failure, and the role of government -- General

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business