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Doing digital methods

Rogers, Richard, 1965- author.

Format:

Books

Publication Date

2024

Excerpt:

Internet -- Social aspects.

Available: Copies:

Global marketing & advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943- author.

Format:

Books

Publication Date

2019

Excerpt:

Internet, and a more profound comparison of the different cultural models, more examples from major regions

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eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

Internet marketing.

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Introduction to marketing

Strydom, J. W. (Johan Wilhelm), 1952- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

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eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

Internet marketing.

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