navigating change in the strategic environment, digital transformation strategies and the role of strategic

shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply

integration digital learning platform, Connect. Connect provides revised case analyses that challenge students

quality through internal and relationship marketing -- 16. Learning outcomes -- 17. Event marketing -- 18

creativity - Sources of innovation - Search strategies for innovation; Finding the resources: Building the

others through change -- Shaping implementation strategies -- Developing a change plan -- Types of