Self-perception.

, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude

textbook to go beyond the standard branding models to fully explore this perception and consider brands as

and implementing decisions. Perception and individual decision making ; Motivation concepts

-- Individual differences and diversity -- Learning and development -- Perception and communication -- Work

social class -- Chapter 6. Personal characteristics -- Chapter 7. Customer perception and learning