Public relations : theory and practice / Fourie, Letitia Engela, editor.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

Internet in public relations.

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Public economics / Calitz, Estian, editor.

KMPL: Public relations

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Finance, Public -- Law and legislation -- South Africa.