Strategic management / Lynch, Richard L., author.

Brand management : co-creating meaningful brands / Beverland, Michael, author.

structure and design. It includes global case studies and examples throughout and is supported by a range of

Marketing strategy & management / Phillips, Diane M., author.

Armstrong's handbook of human resource management practice : a guide to the theory and practice of

Service operations management : improving service delivery / Johnston, Robert, 1953- author.

Project management : achieving competitive advantage / Pinto, Jeffrey K., author.

exploring what we mean by leadership, how it compares to management, and why we study it. The second and

Customer relationship management : concepts and technologies / Buttle, Francis.