Personal selling / Bogaards, M., author.

Personal selling / Van Heerden, Neels, 1957- editor.

Selling building partnerships / Castleberry, Stephen Bryon author

Sell6 : trust-based professional selling / Ingram, Thomas N., author.

Simply successful selling for new salespeople / Fisher, Kenneth.

ABC's of relationship selling through service / Futrell, Charles, author.

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Selling -- Problems, exercises, etc.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Lucas' top-selling and award-winning Customer Service 8e has been revised to reflect the demands of

mechanism. These best-selling authors are known as leading marketing educators and their book, a global

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and