Social marketing : behavior change for social good / Lee, Nancy, 1945- author.

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

questions. It focuses on key topics like ideology, citizenship, voting behavior, leadership and foreign

Consumer behaviour. Sethna, Zubin, author.

Consumer behavior / Schiffman, Leon G., author.

Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and

Economic development -- Social aspects.