including social media, digital sport marketing, esports, the social impact of sport, 'sportwashing' and

-- chapter 2: Strategic direction -- Chapter3: Strategy, ethics and social responsibility -- Chapter 4: Risk

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

relationships -- Chapter 16: Control -- Chapter 17: Ethics, corporate social responsibility, and corporate

communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the

relationships -- Chapter 16: Control -- Chapter 17: Ethics, corporate social responsibility, and corporate

expression / communication -- Censorship : control of the publication and dissemination of information -- The

marketing and social media -- 13. Sport marketing implementation and control.

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social