Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

Advertising & promotion / Hackley, Christopher E., author.

Advertising media planning -- South Africa.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the