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1. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and
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2. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
/ Experiential Marketing in a Digital Era/ Marketing Automation: A Design Perspective/ Big Data Marketing
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3. 
Cover image for The practice of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of
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4. 
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
in the age of Instagram, YouTube, and Snapchat. Explains how big data is central to social media in a
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5. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a
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6. 
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2017 2014
Excerpt: 
Big Data? -- 3. Social Media as Participatory Culture -- 4. Social Media and Communication Power
Available: Copies:
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