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1. 
Cover image for Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Business communication.
Available: Copies:
2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
3. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and
Available: Copies:
4. 
Cover image for Public relations
Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
business -- pt. C. The broader context -- Issues and crisis management -- Ethics, legalities, and corporate
Available: Copies:
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