humanities-based models with business theory. It provides learners with a clear understanding of the creative

Public relations and communications : from theory to practice / O'Donnell, Aoife, author.

and benefits -- Three models of employee engagement in CSR -- CSR congruence model -- Employee-led CSR

Communication for business / Tynan, Liz, author

Wadsworth series in mass communication and journalism

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

Communication studies : an introduction / Steinberg, Sheila.