Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Organizational crisis communication / Frandsen, Finn, 1956- author.

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Effective business communication in organisations : preparing messages that communicate / Fielding

Marketing communication : an integrated approach / Koekemoer, Ludi.

Effective business communication in organisations : preparing messages that communicate / Fielding