Ethics in media communications : cases and controversies / Day, Louis A.

Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy

Public relations and communications : from theory to practice / O'Donnell, Aoife, author.

planning terms and concepts -- Media strategy -- The media mix - channel characteristics -- Social media

Media & society : power, platforms, & participation / Carah, Nicholas, author.

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

McQuail's media and mass communication theory. McQuail, Denis, author.

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

Media now : understanding media, culture, and technology / Straubhaar, Joseph D., author.

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Media/impact : an introduction to mass media / Biagi, Shirley, author.

Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.